Aura Bora: ad concepts

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Aura Bora

Sponsored · Exhibit 01 · Ginger Lemon Hero

Juicy meyer lemon meets spicy, peppery ginger.

A bright and fresh combination of juicy meyer lemon and spicy, peppery ginger. Unlike traditional lemons, meyer lemons are extra sweet and aromatic. Zero sugar, zero sweeteners, zero calories, zero sodium.

Crack one open and taste the pairing yourself.

Spicy ginger. Sweet lemon. Zero sugar.

Calories. 0 Sugar. 0 Sodium.

AURABORA.COM

Ginger Meyer Lemon

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Format: Product hero
Persona: Citrus fans who want some heat in their glass
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Top of funnel
Product: Ginger Meyer Lemon
Lands on: Landing page

Why it should work. Leads with the flavor pairing a cold audience can picture, then closes with the zero claims the brand already makes.

Tests. Whether a flavor-first hero beats a claim-first hero for people who have never tried the brand.

Aura Bora

Sponsored · Exhibit 02 · Basil First Order

Basil in sparkling water? Trust us on this one.

The herbaceous basil and bright strawberries are balanced to perfection. Join for 15% off your first purchase, then pick up a case of Strawberry Basil at $33.00 and see for yourself what the fuss is about.

Start with 15% off. Stay for the basil.

15% off your first purchase

Basil. In sparkling water. Seriously.

Strawberry Basil, $33.00 a case

AURABORA.COM

15% off your first purchase

Claim 15% off

Format: Offer on product photo
Persona: First-time visitors who like a flavor with some nerve
Reason to buy: 15% off your first purchase
Funnel stage: Bottom of funnel
Product: Strawberry Basil
Lands on: Landing page

Why it should work. The odd flavor earns the click, and the first-purchase offer removes the last reason to wait.

Tests. Whether a real first-order offer on a surprising flavor converts warm visitors better than a plain product shot.

Aura Bora

Sponsored · Exhibit 03 · Lavender Spa Menu

Ever sipped on a flower?

Lavender is a soft, floral, and soothing trip to the spa, topped off with cool and ultra-hydrating notes of cucumber. Zero sugar, zero sweeteners, zero calories, zero sodium. That is Lavender Cucumber, in a can.

Book the spa day. Skip the sugar.

A spa day in a can

Lavender Cucumber

Lavender: soft, floral, soothing
Cucumber: cool and ultra-hydrating
Zero Sugar
Zero Calories

AURABORA.COM

Lavender Cucumber, zero sugar

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Format: Menu-card split, product photo
Persona: Wind-down drinkers who want a floral zero-sugar sip
Reason to buy: Zero sugar, zero calories
Funnel stage: Middle of funnel
Product: Lavender Cucumber
Lands on: Landing page

Why it should work. A menu card makes the flavor notes scannable and puts the zero claims next to the sensory ones.

Tests. Whether sensory language plus zero claims works for people comparing this can to other sparkling waters.

Aura Bora

Sponsored · Exhibit 04 · Review Collage

151 reviews on one passionfruit can.

Hibiscus Passionfruit holds a 4.6 rating across 151 reviews. Tropical hibiscus flowers, sweet-then-tart passionfruit, and a tangy aftertaste that leaves your mouth watering. Pair it with Banana Bergamot and Blueberry Wildflower.

Start with the one people keep rating.

Hibiscus Passionfruit

Banana Bergamot

Blueberry Wildflower

151 reviews. One tropical favorite.

AURABORA.COM

Hibiscus Passionfruit, 4.6 rating

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Format: Three-photo collage
Persona: Shoppers who read reviews before trying anything new
Reason to buy: 151 reviews on Hibiscus
Funnel stage: Middle of funnel
Product: Hibiscus Passionfruit
Lands on: Landing page

Why it should work. A real review count is the strongest proof the brand has, and three cans show range in one frame.

Tests. Whether social proof on one flavor pulls clicks toward the whole range.

Aura Bora

Sponsored · Exhibit 05 · Cactus Rose Chips

What is inside a Cactus Rose? A short list.

Fresh prickly pear and aromatic rose, the perfect balance of bright and floral. Zero sugar, zero sweeteners, zero calories, zero sodium. Fruit, flower, bubbles. That is the whole idea behind this can.

A short list you can say out loud.

Prickly pear. Rose. Zero sugar.

1Fresh prickly pear
2Aromatic rose
3Zero Sugar
4Zero Sweeteners

AURABORA.COM

Cactus Rose, zero sugar

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Format: Product photo, ingredient chips
Persona: Label readers who want fewer words on the can
Reason to buy: Zero sugar, zero calories
Funnel stage: Top of funnel
Product: Cactus Rose
Lands on: Landing page

Why it should work. Numbered chips turn the ingredient story into something a thumb can read in a second.

Tests. Whether a transparent short list stops label-conscious scrollers.

Aura Bora

Sponsored · Exhibit 06 · Beach Day Giving

Sip it on the beach. Give back to the planet.

Every year, we give 1% of sales to non-profits devoted to conservation and climate action. We also use aluminum packaging because it is infinitely recyclable. Cactus Rose is the one in her hand.

Good taste, with 1% for the Planet.

1% for the Planet

Cactus Rose. One percent back.

AURABORA.COM

We're a member of 1% for the Planet

Learn more

Format: Full-bleed photo
Persona: Beach-bag drinkers who care where their cans end up
Reason to buy: 1% back to the planet
Funnel stage: Top of funnel
Product: Cactus Rose
Lands on: Landing page

Why it should work. A full-bleed beach photo carries the mood, and the planet commitment gives values-minded buyers a reason beyond taste.

Tests. Whether the planet message earns attention from cold audiences next to a lifestyle photo.

Aura Bora

Sponsored · Native 01 · Cardamom Notes

My notes app after one Lime Cardamom.

Juicy limes meet warm, herbal notes of cardamom. Cardamom is a sweet and piney plant pod that pairs perfectly with citrus. Say hello to earthly tastes. Zero sugar, zero calories. Not a bad thing to have written down.

Adding it to the grocery list.

Notes

Notes to self: more cardamom

Things I want in a drink
Juicy limes
Warm, herbal cardamom
Zero sugar

AURABORA.COM

Lime Cardamom sparkling water

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Format: Notes app over product photo
Persona: People who keep a running list of flavors to try
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Top of funnel
Product: Lime Cardamom
Lands on: Landing page

Why it should work. A phone note reads like a person, not an ad, so the flavor description lands as a personal pick.

Tests. Whether native, list-style creative lowers resistance on a less familiar flavor.

Aura Bora

Sponsored · Native 02 · Banana Bergamot Chat

Banana in sparkling water? Don't worry, this flavor is for everyone.

Banana Bergamot is a lovely balance of tart limey bergamot and soft ripe banana. The banana brings flavor notes of warm vanilla and honey. Zero sugar, zero sweeteners, zero calories. Yes, really.

Send this to the friend who said no.

Sam

Banana. In sparkling water.

Banana in sparkling water? Absolutely not.

Banana Bergamot. Tart bergamot, soft ripe banana. Try one.

AURABORA.COM

Banana Bergamot, for everyone

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Format: Message thread with photo
Persona: Skeptics who say banana has no place in a can
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Middle of funnel
Product: Banana Bergamot
Lands on: Landing page

Why it should work. The skeptic's objection is the brand's own first line, so the chat answers it before the viewer can.

Tests. Whether handling the banana objection head on makes the flavor shareable.

Aura Bora

Sponsored · Native 03 · Flavor Poll Duel

Faraway beach or sparkling water heaven?

Hibiscus Passionfruit is sweet-then-tart and tangy. Grapefruit Elderflower took months of sourcing to find the richest grapefruit to pair with sweet, aromatic elderflower. Two cans, one vote, zero sugar in either.

Cast your vote. Then open one.

Tropical or floral? Pick one.

Hibiscus PassionfruitGrapefruit Elderflower

AURABORA.COM

Pick your next flavor

Shop now

Format: Stories poll
Persona: Flavor-curious scrollers who love a good poll
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Top of funnel
Product: Hibiscus Passionfruit
Lands on: Landing page

Why it should work. A story poll asks for a tap instead of a purchase, which is easy on a cold audience.

Tests. Which of two flavors pulls more votes and clicks, as a signal for later creative.

Aura Bora

Sponsored · Native 04 · Camera Roll Mocktail

Camera roll, Saturday evening: the zero-proof one.

2 ounces Monday Zero-Alcohol Gin, 2 ounces passionfruit juice, 1 ounce heavy whipping cream, 1/2 ounce simple sugar. Dry shake, then top off with Hibiscus Passionfruit weird water.

Garnish and enjoy!

RecentsSaturday
eveningEdit

Zero-proof, fully photographed

AURABORA.COM

Hibiscus Passionfruit mocktail

See the recipe

Format: Camera-roll share
Persona: Hosts who want a zero-proof drink worth photographing
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Middle of funnel
Product: Hibiscus Passionfruit
Lands on: Landing page

Why it should work. A shared recipe shows a use for the can beyond drinking it plain, in the brand's own recipe words.

Tests. Whether recipe content drives clicks from people who already host or mix drinks.

Aura Bora

Sponsored · Meme 01 · Drake Blueberry Pick

Which one is going in your glass?

May these juicy blueberries and sweet chamomile blossoms burst over your tastebuds like Yosemite Falls! No added sugar, sweeteners, citric acid, or artificial ingredients. Just the fruit and the flowers.

Blueberry Wildflower. You know the answer.

Blueberries over artificial anything

Drake Hotline Bling meme about Aura Bora

Added sugar, sweeteners, citric acid

Blueberries and chamomile blossoms

AURABORA.COM

Blueberry Wildflower

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Format: Meme template, product swapped in
Persona: Label skeptics who check the can before the taste
Reason to buy: Zero sugar, zero calories
Funnel stage: Top of funnel
Product: Blueberry Wildflower
Lands on: Landing page

Why it should work. The meme contrasts what is not in the can with what is, using the brand's own ingredient wording.

Tests. Whether humor about added ingredients beats a straight claim.

Aura Bora

Sponsored · Meme 02 · Elderflower Distraction

Loyalty is great until elderflower walks by.

We spent months sourcing the richest grapefruit to pair with sweet and aromatic elderflower. A match made in sparkling water heaven. Made from real herbs, fruits, and flowers, so temptation is built in.

Your usual can will understand.

Elderflower walked in

Distracted Boyfriend meme about Aura Bora

Grapefruit Elderflower

Me, halfway down the fridge aisle

My usual flavor

AURABORA.COM

Grapefruit Elderflower

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Format: Meme template, product swapped in
Persona: Creatures of habit open to a little temptation
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Middle of funnel
Product: Grapefruit Elderflower
Lands on: Landing page

Why it should work. Everyone knows the habit-versus-new-flavor tension, and the meme names it for this one can.

Tests. Whether a switching message works on people who already buy sparkling water.

Aura Bora

Sponsored · Meme 03 · Two Button Flavors

Impossible choice, in two cans.

Juicy limes meet warm, herbal notes of cardamom. Or the richest grapefruit with sweet and aromatic elderflower. Either way you get earthly tastes and heavenly feelings, with zero sugar and zero calories.

Order both. Problem solved.

Cardamom or elderflower? Both.

Lime Cardamom

Grapefruit Elderflower

Me, choosing a flavor

AURABORA.COM

Lime Cardamom or Elderflower

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Format: Meme template, product swapped in
Persona: Indecisive flavor shoppers who like to compare
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Middle of funnel
Product: Lime Cardamom
Lands on: Landing page

Why it should work. Two named flavors in a familiar format invite a comment and a bigger basket.

Tests. Whether a two-flavor choice raises interest in a multi-can order.

Aura Bora

Sponsored · Meme 04 · Water Brain Levels

Four levels of drinking water.

Blueberry Wildflower is sparkling water made from real herbs, fruits, and flowers, with 0 Calories, 0 Sugar, 0 Sodium. Pour it over ice, or top off your next fizz and call it level four.

Level four tastes like blueberries.

Level four: blueberries and chamomile

Water

Sparkling water

Sparkling water made from real herbs, fruits, and flowers

Blueberry Wildflower in a fizz

AURABORA.COM

Blueberry Wildflower fizz

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Format: Meme template, product swapped in
Persona: Home bartenders leveling up their weeknight drink
Reason to buy: Real herbs, fruits, flowers
Funnel stage: Middle of funnel
Product: Blueberry Wildflower
Lands on: Landing page

Why it should work. The escalation format climbs from plain water to the brand's own description, then to a fizz.

Tests. Whether a category ladder positions the brand as the top rung.

Aura Bora

Sponsored · Meme 05 · Bad Review Debate

Yes, this is a real 1-star review.

So we put it on a very high-quality, reusable tote. The Bad Review Tote is for anyone who has ever been told their taste is weird. Meanwhile, Hibiscus Passionfruit sits at 4.6 across 151 reviews.

Carry the review. Keep the flavor.

Real 1-star review. Very good tote.

A real 1-star review looks better on a tote

AURABORA.COM

Bad Review Tote

Shop the tote

Format: Meme template, product swapped in
Persona: Merch fans with a sense of humor about criticism
Reason to buy: 151 reviews on Hibiscus
Funnel stage: Bottom of funnel
Product: Bad Review Tote
Lands on: Landing page

Why it should work. A brand that prints its own bad review is a story people retell, and it sits next to real ratings.

Tests. Whether self-aware merch humor brings in buyers ready to purchase.

Aura Bora

Sponsored · Meme 06 · Kitchen Experiment Plan

It all started with a kitchen experiment...

We wanted to create the best-tasting sparkling water in the world. Aura Bora was born! Today that means herbs, fruits and flowers, like the juicy meyer lemon and spicy ginger in Ginger Meyer Lemon.

Taste where the experiment landed.

Kitchen experiment, big plan

Start a kitchen experiment

Aim for the best-tasting sparkling water in the world

Aura Bora was born!

AURABORA.COM

Our kitchen experiment

Learn more

Format: Meme template, product swapped in
Persona: Founder-story fans who like a brand with a backstory
Reason to buy: Born in a kitchen
Funnel stage: Top of funnel
Product: Ginger Meyer Lemon
Lands on: Landing page

Why it should work. The brand's own origin lines already read like a plan, and the format repeats the payoff.

Tests. Whether the origin story earns attention and clicks from cold audiences.

Aura Bora