Aura Bora, creator engine

Ten creators, one number: cost per 1,000 views

A first roster for Aura Bora: seven videos a week each, a claims sheet taken from aurabora.com, and a target of $1 per 1,000 views.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Cactus Rose on a beach afternoon

Illustrative: a creator films a cold can on the sand and says one flavor sentence from the claims sheet. Caption carries a clear ad label.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Two creators a week, up to 10	Live by week: 0, 2, 4, 6, 8, 10. A six-week ramp. Proposed.
Who	Flavor-first drinkers and home bartenders	Six personas, each matched to a named Aura Bora flavor or merch piece, such as Lime Cardamom or the Bad Review Tote.
Production	7 videos per creator per week	303 videos a month at 10 creators. Proposed volume, Calculated total.
Pay	Standard: $500 base, $1,000 cap	Starter $300 and $600. Premium $800 and $1,500. All Proposed.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Proposed.
Compliance	Claims sheet and ad label on every video	Creators quote only lines copied from the site, like 0 Calories, 0 Sugar, 0 Sodium.
Category rule	Flavor and feeling only, no health claims	No weight, gut or energy talk. Alcohol appears only in the brand's own recipes, never as the product.
Goal	$1 per 1,000 views	Proposed target. On default Assumptions the simulator lands at $5.74, so the gap is shown, not hidden.
Report	Every Monday, one page	Views, cost per 1,000 views, top first lines, losers killed early.
Decision	A ceiling of $15,000 a month	All 10 creators at the top cap, bonuses excluded. Proposed. The brand approves the roster before pay starts.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program to 100M monthly social impressions, with the paid ad engine alongside it. This is the same playbook pointed at sparkling water. I have not run beverages before, so the early weeks test the category rules before they test scale.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

147
Raspberry Vanilla reviews
Raspberry Vanilla carries 147 reviews at a 4.7 rating. Creators can point to real reviews and never need to invent praise.
Published
151
Hibiscus Passionfruit reviews
Hibiscus Passionfruit has 151 reviews at 4.6. The brand's own recipe tops a cocktail with it, which gives creators a pour to film.
Published
5
Core flavors on Amazon
The site announces five core flavors on Amazon, from Cactus Rose to Lavender Cucumber. A creator video needs somewhere to send viewers, and now it has two.
Published
15%
Off when you buy online
The site offers 15% off for buying Aura Bora online. It gives each creator a plain, checkable offer once the brand confirms it is live.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views. The Proposed target is $1. Every creator, format and bonus is judged against that single number.
One variable per test
Same can, same claim, a different first line. If two things change at once, we learn nothing about Cactus Rose or any other flavor.
Losers killed early
Seven videos per creator per week gives a fast read. A hook that stalls is dropped. A hook that moves gets cloned across flavors.
Claims sheet before camera
Every creator gets lines copied from aurabora.com. Nothing outside the sheet goes on camera. Questions go to the claims channel first.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MayaMon 8:30 AM
This week's brief: Lime Cardamom. Read the claims sheet, then film the pour. One first line per video, same can, same light.
TheoMon 10:30 AM
Can I say Aura Bora is good for digestion?
No. Health outcomes are off the sheet. Say what is on it: made from real herbs, fruits, and flowers.
Report botAppMon 6:30 PM
Weekly report posted: views per video, cost per 1,000 views against the $1 target, top first lines, losers killed.
MayaTue 2:30 PM
Draft sent back to Priya: the caption promises a body benefit. Cut it, use the sheet line instead, and re-upload.
Cut. Re-uploading with the sheet line and the ad label in the first line of the caption.
Report botAppWed 4:30 PM
Leo's Strawberry Basil video passed 100,000 views, organic only. $50 flat bonus queued.
MayaThu 10:30 AM
Check: two new creators go live Monday. Everyone confirm the ad label is in the caption and no spirits appear unless the creator is of legal age.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Pour and read
“Juicy limes meet warm, herbal notes of cardamom.”
Close shot of a Lime Cardamom can opening over ice. One take, natural light, read the line while the fizz settles.
Brief 02
Flavor match
“A match made in sparkling water heaven.”
Hold a Grapefruit Elderflower can beside a fresh grapefruit. Show the fruit, the can, then the first sip reaction.
Brief 03
Label check
“0 Calories, 0 Sugar, 0 Sodium.”
Hand turns a Lavender Cucumber can to the label, then sips. Read the line straight to camera, no effects.
Brief 04
Real ingredients
“made from real herbs, fruits, and flowers”
Lay strawberries and basil on a counter, then crack a Strawberry Basil can beside them. Show what the flavor names.
Brief 05
Mood opener
“earthly tastes and heavenly feelings”
Porch or window, afternoon light. Sip a Ginger Meyer Lemon, say the line, then hold the can up to the lens.

Every product line in a video comes off the claims sheet word for word, for example “Aura Bora is a sparkling water made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings.”, “0 Calories, 0 Sugar, 0 Sodium.”, “All of our ingredients are 100% made in the USA.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Flavor-first reviewers
Food and drink creators who already film taste tests. They fit flavor stories like Lime Cardamom and Grapefruit Elderflower.
People who already show the merch
Look for creators who wear or carry Aura Bora pieces, such as the Herb Green Hat or the Bad Review Tote. They need little persuading.
Deadpan humor creators
The brand puts jokes on its stickers and totes. Creators with dry, absurd humor match that voice without forcing it.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site. So this is a cold start: a public application plus direct outreach.

Five filters, fewer each step

1Taste on camera
Can they describe a flavor in one plain sentence without any health claim?
2Disclosure habit
Their sponsored posts already carry a clear ad label.
3Cocktail clean
If a recipe uses spirits, the creator is of legal drinking age and says so.
4Seven a week
Can they ship seven videos a week through the ramp without quality dropping?
5Sound and light
Clean audio, daylight, and a can label readable in frame.

Part 7 of 15

Who fits

Home bartender
Mixes drinks at home and tops them with sparkling water. Zero-proof gin recipes fit too.
Likely product: Hibiscus Passionfruit
Zero-proof curious
Skips alcohol and wants a grown-up flavor in the glass.
Likely product: Lime Cardamom
Merch collector
Wears the hat, carries the tote, laughs at the stickers.
Likely product: Bad Review Tote
Garden and herb cook
Cooks with fresh herbs and flowers and plates it on camera.
Likely product: Strawberry Basil
Beach-day lifestyle
Posts easy outdoor days where a cold can fits the frame.
Likely product: Cactus Rose
Climate-minded shopper
Reads labels for packaging and giving: aluminum cans, and 1% of sales to non-profits.
Likely product: Lavender Cucumber

Left off, every time

Always left out: anyone under the legal drinking age who shows alcohol, creators who make health or weight-loss claims, medical or diet accounts, and anyone who names rival drinks in an ad. Alcohol is never the product. Aura Bora is sparkling water.

Part 8 of 15

First twenty

Home bartenders who film cocktail builds with a sparkling water top-off
Zero-proof drink reviewers who explain flavor in plain words
Herb and kitchen garden creators
Beach and road-trip lifestyle storytellers
Deadpan comedians who like absurd merch
Thrift-store and tote-bag collectors
Fruit-forward recipe creators
Flavor-ranking taste testers
Tea and floral-drink enthusiasts
Climate-minded everyday shoppers
Hat and streetwear stylists
Picnic and park-day hosts
First-apartment fridge tour creators
Plant parents who film windowsill routines
Cooking-for-friends hosts
Sticker and car-decor fans
Work-from-home afternoon reset creators
Unboxing creators who like a full case on camera
Mocktail makers for dinner parties
Garden-party and wedding-season hosts

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“made from real herbs, fruits, and flowers”
Any flavor video, said while showing the ingredients.
“0 Calories, 0 Sugar, 0 Sodium”
Label check format, read straight from the can.
“All of our ingredients are 100% made in the USA.”
Ingredient stories. The line covers ingredients only.
“We use aluminum packaging because it’s infinitely recyclable.”
Packaging and climate-minded personas.
“Every year, we give 1% of sales to non-profits devoted to conservation and climate action.”
Climate-minded persona videos, attributed to the brand.
“Enter your email and you'll get a promo code for 15% off your order.”
Caption or end card, once the brand confirms it is live.
“A match made in sparkling water heaven.”
Grapefruit Elderflower flavor match format.

Never said

Each one with the reason it stays out.

It helps you lose weight.
A health outcome. The brand only says zero calories, zero sugar, zero sodium.
Healthier than soda.
A comparison the site never makes.
Good for your gut.
A health outcome with no source on the site.
Made entirely in the USA.
The site says its ingredients are made in the USA, not the whole can.
They give 1% of profits to charity.
The brand says sales, not profits.
Cactus Rose is stocked in every grocery store.
No store footprint was collected. Only the Amazon listing line is on the site.
Mix it with vodka and call it a health drink.
Mixes alcohol with a health claim. Both are off limits.

To confirm with the brand

Held until someone on the brand side signs off.

Get 10% off every case – and free shipping!
Text found on the site, but not which offer it belongs to. The brand confirms before any creator says it.
New users get $100 off + free shipping for a year
Found in the crawl without context. Confirm the audience and whether it is live.
Free shipping over $40 •
Confirm the threshold is current before it goes in a caption.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For creators with a good eye and a small audience. They prove a hook before they earn more.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
The default band: steady output and clean claims across all seven weekly videos.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For proven performers whose videos keep clearing the target on cost per 1,000 views.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, no stacking.
Per video: a single video past 100,000 views earns $50 flat.
Organic views only. Boosted or paid views never count.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Read it as a stress test. On default Assumptions cost lands at $5.74 per 1,000 views against the $1 target. To reach it, 4.2% of videos go viral or the median hits 21,711 views.

Program facts

Aura Bora creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and category rules
Live creators start at 0. The brand signs off the claims sheet and the category rules. No pay moves before that approval.
Month 1
Ramp and first tests
Two creators a week join. Seven videos each per week. One variable per test, losers killed early. First hook library entries go in.
Month 2
Full roster live
All 10 creators are live, about 303 videos a month. Top first lines get cloned across Lime Cardamom, Strawberry Basil and the other flavors.
Month 3
Winners head to paid
The best organic videos move into the four-step paid path. Cost per 1,000 views is tracked against the $1 target every week.
Day ninety
Keep, re-band or cut
Review median views, breakout and viral shares. Creators move up a pay band, stay or leave. The gap to close is 4.2% viral or 21,711 median.
Ceiling
The monthly cap
All 10 creators at the top cap costs $15,000 a month, bonuses excluded. Proposed ceiling, not a forecast.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Weekly report

Every Monday: views per video, cost per 1,000 views against the $1 target, top first lines, losers killed early, and videos past 100,000 views.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Pour and read: Lime Cardamom	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Flavor match: Grapefruit Elderflower	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Label check: Lavender Cucumber	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Real ingredients: Strawberry Basil	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Mood opener: Ginger Meyer Lemon	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

From organic to paid

Post organic first
Every video goes up on the creator's own page with the ad label. Nothing is paid for until the first read on views.
Read against the target
Compare cost per 1,000 views with the $1 target and the 100,000-view bonus line. Losers are dropped, not boosted.
Ask for permission
A winning creator is asked, in writing, to let the brand run that exact video as an ad. The claims sheet still applies.
Scale the winner
Run the approved video with one variable changed at a time, and log the result in the hook library.

From the video to the checkout

Send viewers to the Amazon listings for Cactus Rose, Strawberry Basil, Ginger Meyer Lemon, Lavender Cucumber and Elderflower Grapefruit.
At checkout, a flavor video can point to $33.00 cans and the 15% off online line, once the brand confirms it.
Free shipping over $40 gives a reason to pick more than one flavor in a single order.
The in-store offer covers single serve cans and multipacks only, so no creator mentions it without the brand's okay.
Each link is tagged by creator and format, so the report shows which video sent the order.

Part 15 of 15

Category rules

Rules for a sparkling water creator

Aura Bora sells sparkling water with zero calories, zero sugar and zero sodium, and also publishes cocktail recipes. These six rules keep the videos on the right side of both.

No health outcomes
Talk flavor and feeling. Never weight loss, digestion, energy or any benefit. The only numbers about the can are the brand's own: 0 Calories, 0 Sugar, 0 Sodium.
Disclose every paid video
A clear ad label in the caption and on screen, before any pay moves. A free can counts as sponsored too.
Alcohol stays in the recipe
The brand's recipes mix spirits with Aura Bora. Show them only with a legal-age creator. The can is the product, never the liquor.
Stay on the claims sheet
Use lines copied from aurabora.com. Origin claims stay exact: the ingredients are made in the USA, not the whole can.
No comparisons
Never rank Aura Bora against soda or another brand's drink, and never name a rival in a video or a caption.
Offers only if live
Mention 15% off online or free shipping over $40 only after the brand confirms they are live that week.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Raspberry Vanilla reviews

Hibiscus Passionfruit reviews

Core flavors on Amazon

Off when you buy online

One number to protect

One variable per test

Losers killed early

Claims sheet before camera

Pour and read

Flavor match

Label check

Real ingredients

Mood opener

Four sources in

Five filters, fewer each step

Home bartender

Zero-proof curious

Merch collector

Garden and herb cook

Beach-day lifestyle

Climate-minded shopper

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and category rules

Ramp and first tests

Full roster live

Winners head to paid

Keep, re-band or cut

The monthly cap

From organic to paid

From the video to the checkout

Rules for a sparkling water creator

No health outcomes

Disclose every paid video

Alcohol stays in the recipe

Stay on the claims sheet

No comparisons

Offers only if live

Want to see the first briefs?